Kim Heilman
UX Leadership • Product Design
Kim Heilman
UX Leadership • Product Design
Creating engaging Experiences
Effective designs empower consumers and bring clarity to complex publishing and enterprise product environments.
I'm a user-centered design leader who embraces lean, agile development practices and focused collaboration.
As a Google / Salesforce / Facebook alum and a former entrepreneur, I’ve worked with product companies, design agencies, government organizations, and start-ups. This combined experience has given me a unique approach. View selected work.
planning + strategy
Collaborating with multi-disciplinary teams to generate ideas for new products, I conduct ideation and planning sessions, compose creative briefs that synthesize use-cases and feature matrices, and propose roadmaps for user research, design, testing and deployment.
design + testing
Creating system and customer journey maps, drafting wireframes and creating high fidelity designs, I direct prototyping and iteration during development. I work with UX researchers to create scripts for A/B and user-testing, and with data scientists to measure performance metrics.
media + promotion
Directing the design of visual identity systems and ad campaigns, I ensure products, marketing materials and social media work together. Having designed UI for common social media advertising platforms, I'm also a tactical strategist for marketing and sales teams.
Portfolio
Portfolio
ENTERPRISE // I’ve led teams at Google and Salesforce focussing on CRM for Ads Sales, customer resolution for Service and Marketing Clouds, and development tools for admins and engineers.
SOCIAL MEDIA // As part of Facebook product teams in Menlo Park, Seattle and London, I created and tested mobile and desktop designs for Saved and Workplace. Later, I was the lead designer for Ads Delivery, including ad scheduling, budgeting, and tools for monitoring performance.
PUBLISHING // Working with Time Inc., I designed digital experiences for Health.com, Sunset.com and their advertisers. I've created websites and tools for AFAR, Mothering, Yoga Journal, and Moon Travel Guides.
NONPROFIT // Collaborating with small teams, I created new designs for Amma.org, and tools and marketing sites for the San Francisco Department of Public Health. At Hot Studio, I created the visual design for the Open Architecture Network and led UX design for projects with Code for America and The Presidio Trust.
FINANCIAL SERVICES // I've designed internal products for Visa and apps and websites for J.P. Morgan Chase & Co., MarketWatch and Eaton Vance.
ADVERTISING // I've designed interfaces for online advertising platforms including Facebook and Turn, created sponsored tools and ad campaigns for AllRecipes and Time Inc., and social marketing campaigns for public health nonprofits.
E-COMMERCE // I've created UI for a variety of e-commerce, subscription and transactional environments, including CPP (publisher of Myers-Briggs) Time Inc. and Verizon.
SCIENCE // I led multi-phase projects for the MITRE Corporation and SRI International to create content-rich, responsive websites that represent the breadth of their organizations and R&D capabilities.
Tools for Growth
Tools for Growth
design for ENTERPRISE
mapping systems
Communicating how products and features interrelate makes it possible to innovate and scale more effectively. I create roadmaps and schematics of product and feature systems. When appropriate, I design experiences that draw from component libraries so products can share resources and ship more quickly.
PUBLISHING + SERVICE DESIGN
DESIGNING EXPERIENCES
Improving customer experience involves understanding organizational structures, communication channels, collaboration practices, and common workflows. I create products that empower people to improve their skills, define and accomplish tasks, share materials, and measure results.
product marketing
promoting AWARENESS
Creating a memorable brand combines great design, a keen understanding of the audience, and strategic social media. I create identity systems for nonprofit and commercial brands and help marketers deploy engaging, effective campaigns that leverage online advertising platforms.