Great products result from early and frequent collaboration. I conduct sketching sessions and then capture, consolidate and translate ideas into products, features and brands. I work with researchers to define and understand consumer needs, and conduct planning sessions to prioritize and synthesize use-cases and feature matrices.

I work with design, research, marketing and engineering teams to articulate requirements, draft creative briefs and manage roadmaps and schedules. Having worked with many different project management tools, I know some projects require more documentation than others. My approach allows time for exploration and iteration, while being thorough and adaptable.

I work with teams to articulate complex product systems, explore visual and information design concepts, and build prototypes. System schematics, customer journey maps, experience maps and storyboards lead to wireframes and high fidelity visual designs. My experience working with native iOS and Android patterns informs how I design for mobile just as my background with HTML5 guides my approach to desktop.

Product designs benefit from external validation, whether it's a paper prototype or fully interactive. I lead teams of designers and engineers to build prototypes and work with researchers to create scenarios and scripts for user-testing. Whether it's qualitative A/B testing, or quantitative testing of beta versions that have been released to a small percent of users, I make sure designs respond to actual user behavior.

Having created visual identity systems and marketing campaigns for products and services, I now lead teams to create brands, design marketing sites, establish social media presence, and reach interested audiences.

Late-stage refinements can help inform how a product enters the market. Testing products and optimizing designs, I work with marketers to create strategies for promotion that leverage online advertising tools.