Creating engaging Experiences
Effective designs empower consumers and bring clarity to complex publishing and enterprise product environments.
I'm a user-centered design leader who embraces lean, agile development practices and focused collaboration.
As a Google / Salesforce / Facebook alum and a former entrepreneur, I’ve worked with product companies, design agencies, government organizations, and start-ups. This combined experience has given me a unique approach. View selected work.
planning + strategy
Collaborating with multi-disciplinary teams to generate ideas for new products, I conduct ideation and planning sessions, compose creative briefs that synthesize use-cases and feature matrices, and propose roadmaps for user research, design, testing and deployment.
design + testing
Creating system and customer journey maps, drafting wireframes and creating high fidelity designs, I direct prototyping and iteration during development. I work with UX researchers to create scripts for A/B and user-testing, and with data scientists to measure performance metrics.
media + promotion
Directing the design of visual identity systems and ad campaigns, I ensure products, marketing materials and social media work together. Having designed UI for common social media advertising platforms, I'm also a tactical strategist for marketing and sales teams.