Hi there!

I’m a UX and design leader with experience delivering successful products and services that drive business results. I’m passionate about growing highly effective cross-functional teams focussing on user empathy, design, and innovation. My experience spans brand, product design, AI/ML systems, consumer and enterprise software, service design, product marketing, and business process reinvention.

I’ve embraced a variety of roles during the years I've worked in San Francisco and New York, from visual designer to information architect to manager of managers. My background as an entrepreneur, and experience working with design agencies and technology companies, combine to give me a unique perspective on how to create and ship products. I enjoy travel, making sculpture, and skiing, and have degrees from Reed College and the Pacific Northwest College of Art.

google  •  head of ux, sales platform

2019 - 2022  Led a team of 40+ distributed, multi-disciplinary designers, researchers, UX engineers, and program managers to continuously innovate and improve Google Ads' intelligent CRM, customer support, and analytics tools, resulting in high customer satisfaction and increased revenue. Partnered with Ads Marketing to improve onboarding experiences for SMB advertisers. Championed a customer-first approach and utilized service design methodology to document touch points across Sales, Marketing, Product, and Support, driving new customer acquisition strategy and product roadmaps across multiple PAs.

SALESFORCE  •  sr. DIRECTOR OF PRODUCT DESIGN

2015 - 2019  Led the Salesforce Customer 360 UX and product design team. Salesforce Customer 360 is a point-and-click tool for mapping customer records and reconciling customers' identity across systems, resulting in a complete, up-to-date, contextually relevant profile. The closed pilot focussed on making B2C Service, Marketing, and Commerce work together seamlessly. Customer 360 was announced at Dreamforce 2018 and launched in 2019.

As Director of Product Design for Platform Customization, I led a distributed team of UX and system designers to create tools that empower Admins, Developers, and ISV partners to extend and customize Salesforce using both programmatic and declarative, low-code UI. Employing design thinking and methodology, we unite cross-functional teams of engineers, researchers, technical writers, product marketers, and product managers to deliver powerful, accessible experiences for enterprise businesses. 

Products included Lightning Setup and App Builder, Salesforce Developer Experience (SFDX), Salesforce AppExchange, Data Integration, Transaction Security, and Shield. We also work with the Global Identity team to help connect core business units with new acquisitions to create a cohesive experience for customers who manage multiple Salesforce products.

facebook  •  product designer

2013 - 2015  As a lead product designer at Facebook, I created desktop and mobile products. Working with the Utility organization, I collaborated with other teams on the Saved feature. As an early designer with Facebook Workplace, I helped visualize how News Feed, Groups, Messenger and Profile could become a collaboration platform for businesses. As the lead designer with Ads Delivery, I was responsible for ad scheduling, budget and delivery tracking features.

hot studio  •  design director

2011 - 2013  I began consulting with Hot in 2006, and joined as a design director in 2011. I led teams of UX researchers, visual designers and font-end engineers to create, test and launch products for clients in variety of sectors including technology, finance, nonprofit and scientific research and development. Hot was aqui-hired by Facebook in 2013.

PRIMATIAL DESIGN  •  co-founder 

2000 - 2010  As co-founder and creative principal of Primatial Design, I led UX and visual design, collaborating with independent engineering teams on projects large and small. Working with publishers like Time Inc. and government agencies like the San Francisco Department of Public Health, I designed products for many audiences. I brought clarity to complex publishing workflows and worked with multiple enterprise content management systems. I became an open-source CMS enthusiast, architecting and designing unique template systems for Drupal environments.